Methodology — AI in the Design Process

An Evolving Product Design Process

Poster for Nicol Sergeev's talk in the July AI series of the Women in Industrial Design community: a work methodology for the age of AI, and an introduction to Krea

Presented as a talk

I shared this methodology as the closing talk of the July AI series by מעצבות תעשייה · Women in Industrial Design — “A work methodology for the age of AI”, together with an introduction to Krea.

July 2026 · Online

What?

How AI fits into my product design process — from the first research to building personal tools.

Why?

New tools come out every week, but real adoption means starting from your own process and choosing the tools that belong in it.

How?

For each stage of the double diamond — Discover, Define, Develop, Deliver — what AI takes on and what stays with me, followed by a real project.

Read the full story

How AI fits into a product design process — from the first research to building personal tools.

New tools come out every week, but real adoption takes time and a good knowledge of your own process. So I start from my own needs and the experience I have built, and only then choose which tools belong in it. For each stage of the double diamond — Discover, Define, Develop, Deliver — the slides show what AI takes on, and what stays with me as the designer, followed by a real project.

I teach this way of working one on one, from AI product visualizations to video. Learn with me

Hand sketches of many product forms on paper, with the title: an evolving product design process — **An evolving product design process** — how AI fits into product design, from the first research to building personal tools

Slide: methodology first, then the tools — start from my own needs and experience, and only then choose which tools to bring in — **Methodology first, tools second** — start from my own needs and experience, then choose the tools

Slide: where does AI come in — Discover — **Discover** — AI organises information and summarises interviews; I observe, meet users and find the needs

Slide: where does AI come in — Define — **Define** — AI tests alternative framings and spots gaps; I decide which problem we solve, and for whom

Slide: where does AI come in — Develop — **Develop** — AI widens the visual options and supports CAD; I explore, choose directions and understand materials

Slide: where does AI come in — Deliver — **Deliver** — AI helps with documentation and technical tasks; I prototype, test and make the production decisions

Real project example: gathering the brief, observations and research summaries in NotebookLM — **Real project · Research** — the brief, observations and research summaries gathered in NotebookLM

Real project example: consolidating the persona and research conclusions by age group — **Real project · Persona** — consolidating the persona and the research conclusions

Real project example: early hand sketches of a portable theatre cart and quick visualizations — **Real project · Concepts** — early hand development and quick visualizations

Real project example: a cabinet going from CAD model to wood, a hand-drawn overlay and a final visualization — **Real project · Development** — hand development, quick visualizations and materials

Closing slide: I can't reveal everything here — for the full details, get in touch — **The full process** — too much to show here; for the full details, get in touch

1 / 11

Next project Bucket Hat Made from Shed Dog Fur