← Experience — Designer, AI Design Lead — 2025–2026

Elephant Labs

Designer at a studio for brand experiences — from brand research to installed displays.

Over the year I worked on many brands; the projects below are a few examples. On each one I did the design work end to end — research, concepts, visualizations, client presentations and preparation for production. The studio then built the pieces in-house or passed my drawings on to its suppliers.

Project Examples

Belvedere Vodka — From Brand Language to Built Objects

An example of working with a brand. Before designing anything, I studied Belvedere in depth — its values, its audience and the message it wants to carry. So whenever a brief for a new product came in, there was already a deep understanding of what to make, and how to make it meet the client’s needs.

01 — Understanding the brand

Brand board — colors, values, materials and light, distilled from the brand

Research — the brand’s campaign world, “Live Better, Live Off Script”

Look and feel references: a neon sign in a glass box, lit fashion displays, a brushed steel counter, a white storefront — **Look & feel** — brushed metal, reflection and light

DJ booth look and feel: a brushed-metal reception desk with light lines, metallic black-and-white imagery, a mirror-tiled booth with disco balls, and standing light tubes — **Look & feel for the event** — brushed metal, mirror, reflection and light tubes

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02 — From brief to object

Each product brief started from that understanding. A few of the objects designed for the client: a DJ booth in two material directions, taken down to a production drawing, and a bottle stand built around a maze of shelves.

DJ booth · Direction A — Alucobond panels with a brushed stainless finish, a white LED strip at the base so it seems to float, and a backlit logo

DJ booth · Direction B — milky Perspex panels lit from inside by vertical LEDs, metal frames, and a laser-cut stainless-look logo

DJ booth · Material specification — Alucobond in brushed aluminium, 3 mm, with a mirror-finish Perspex logo (notes in Hebrew, as sent to the manufacturer)

Production drawing of the DJ booth: 3D model and dimensioned plan and elevations in millimetres — **DJ booth · Production drawing** — Direction A, dimensioned for the manufacturer (mm)

CAD model of a tall Belvedere bottle stand with a maze of shelves around a single bottle — **Bottle stand · CAD model**

Render of the brushed-metal bottle stand: a lit maze of shelves framing one Belvedere bottle — **Bottle stand · Render** — a maze framing a single bottle

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Jack Daniel’s — A Window Display, From Concept to the Street

The same approach with another brand. Starting from Jack Daniel’s heritage and its confident voice, I developed two window concepts for a liquor store — and the bottle-silhouette concept was built and installed.

01 — Understanding the brand

Brand language — heritage, craft and a confident voice: “It’s not Scotch. It’s not Bourbon. It’s Jack.”

Jack Daniel's look and feel references: a lit bottle pyramid, dark stone and warm light, a bold Old No. 7 sign, charred wood — **Look & feel** — charred wood, dark stone, warm light and bold No. 7 lettering

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02 — Two concepts

Visualization of concept A: the storefront wrapped in black No. 7 graphics, and a window with a lit outline of the bottle framing a single Jack Daniel's bottle — **Concept A · Bottle silhouette** — a lit outline of the bottle framing a single bottle, the brand line on the glass, and a No. 7 wrap on the facade

Concept B: a window of layered, laser-cut Jack Daniel's lettering around a bottle, lit from above — **Concept B · Layered typography** — laser-cut layers of brand lettering around the bottle, lit from above (the concept slide, with its notes in Hebrew)

Visualization of concept B on the storefront, beside the No. 7 facade wrap — **Concept B · On the storefront** — visualization

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03 — On the street

Installed — the bottle-silhouette window and the No. 7 facade, filmed on site

More Concepts

Hennessy × LeBron James — Window Display

Translating Hennessy’s “Spirit of the NBA” brand space into a street-facing window for a liquor store.

Inspiration — Hennessy’s “Spirit of the NBA” brand space

The liquor store window before, with a mixed display of gift boxes and bottles — **Before** — the store window

Window display concept: a red wall of basketballs, “The Spirit of the NBA” lettering and a court-shaped stand holding the Hennessy × LeBron James bottle — **After** — window display concept

Corona — Window Display & Drinks Display Unit

A window treatment and a wooden in-store display unit built around Corona’s identity.

Window — concept visualization

Render of a wooden Corona drinks display unit with a geometric sun arch and a hanging Corona sign — **Display unit** — render

The Corona display unit visualized inside a wine shop, next to the entrance — **In store** — visualization

The Role

A year at Elephant Labs, a creative studio specializing in interactive branded experiences, installations, and experiential environments. My work focused on translating brand identities and client briefs into physical experiences.

Where I found I could contribute the most was at the start of each project: researching the brand and its world, gathering inspiration, reading its design language, and shaping concepts that feel true to its values. From there I developed the visualizations and client presentations, and carried selected designs through to production across wood, laser-cut components, metal, and printed graphics.

I also led the studio's adoption of AI tools into its day-to-day workflow — introducing new tools, training the team, and folding AI into research, presentation development, visual exploration, rendering, and marketing video production.

Alongside my design role, I managed the studio's Instagram presence, including filming and editing content, planning the publishing calendar, and managing paid social campaigns.

One project from this year went deeper than most — play concepts for Pilon, Elephant's child-focused studio. View the Pilon project →